Browsing: Marketing

Business Social Media Marketing For REALTORS
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Real Estate Marketing In The Age of Social Media

This is an exciting time to be a real estate agent. The housing market ebbs and flows, but opportunities abound for enterprising agents. Even better, technology has made real estate CRM easier to access information, broadcast data and communicate with buyers and sellers. Brand building, which is crucial to a productive and long-lasting career in this industry, becomes second nature for real estate specialists who take the time to get involved in various social media platforms.

Business corporate event planners
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Using Corporate Event Planners to Save Money and Build Teamwork

Most managers know about corporate event planners, but many don’t consider the wide range of services they can offer. While corporate retreats are great events employees look forward to, corporate event planners can also provide a number of less common services that can build teamwork and even save your company money. Here are a few ideas to consider.

Take Advantage of Incentive Packages

Travel companies use incentives to engender customer loyalty, and these plans are great for standard company travel purposes. However, corporate event planners Toronto can also use these incentive travel packages to save your company money while providing enriching and helpful events for your employees. While these incentive plans won’t cover the entire cost of travel, they can let you reward your employees for their hard work by providing a company-paid vacation to a nice destination.

Business Business Product Roadmap
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6 Things Your Product Manager Needs To Know About Product Roadmaps

Agile roadmap software is one of the most versatile tools available to product managers in any business. It provides a dynamic means of communication with your team members, keeping everyone on task and working towards the shared vision. Product managers who embrace dynamic product roadmapping open a whole toolbox based on the agile format.

1. Product development is iterative rather than total.

A traditional product roadmap charts the development of your product from inception through delivery in stages that trickle down to the finished version. The consumer receives a product that exists in its final form as a result of rigorous and exhaustive testing and revision through a lengthy development process. Every stage of the process receives the “whole cloth” of the previous stage to send on or send back. An iterative process develops the product in stages, with teams working in parallel to address multiple portions of the final product simultaneously. Even the consumer takes part in the revision process, receiving a finished product and providing feedback for the next iteration. There is an expectation that every generation will be more robust than the previous one.

Business mobile app
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Bolster Your Business Success with A Mobile App

Staying competitive in today’s tough business environment requires serious advertising and marketing savvy. Many business owners are making the shift from traditional marketing tactics to Internet-based marketing campaigns. Such campaigns generally combine advertising efforts across social media networks. They may be centered around a business’s website.

Applications for smartphones and tablets, generally known as mobile apps, are becoming an important marketing tool. In order to make the most of online marketing opportunities, business leaders may wish to hire a professional firm to handle mobile application development. Businesses that offer mobile apps to consumers enjoy significant advantages over competitors who don’t offer such apps.

Business tradeshow-design
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Great Trade Show Displays Can Increase Your Sales

Great trade show displays can make the difference between attracting visitors to your booth and having them bypass it with barely a glance. Without visitors, your salespeople will not have a chance to promote your products and services and your booth will have gone to waste.

At a trade show, every exhibitor has the same amount of space. The challenge is to make yours stand out from the ordinary and mundane. With modern technology, there are many types of displays from which to choose.

Business Google
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The Value Of Google Ads

In an age where almost every person on the planet uses a computer, online marketing has made a massive impact in the advertising world. By using google ads, businesses of all sizes can now promote offers to pinpoint-targeted audiences of their choosing. For business owners, it is important to understand the extreme value of using Google ads, and how Google can help a business get tons of traffic to their website.

There are mainly two sides of Google ads. There is Google Adwords and Google Adsense.

Google Adwords is how a business gets its advertisements to show up in a Google search page. When an Internet user searches for specific keywords, related ads show up in the search results. The business is only charged for the ad if the user clicks on it. This is called pay-per-click advertising or PPC.

Google Adsense has to do with content marketing instead of search marketing. This means that ads are shown on websites such as blogs. This is also PPC marketing, so when Internet users are visiting these websites, and they click an ad, the owner of that ad campaign is charged. The difference with Google Adsense is that the owner of the website gets a percentage of the money paid for each ad click. This is one of the most popular ways that bloggers generate income with their blogs. Ads made with Google Adwords can be used with search results or used with websites that are running Google Adsense.

When a business wants to run an ad campaign, they sign up for Google ad words. They can write different ads and run split tests to see which ones perform the best. The business then assigns these ads to keywords and keyword phrases. When someone searches for those specific keywords, there is an automatic bid between any businesses that want their ad to be viewed. The winning bids are displayed. Therefore, for every ad, the business needs to decide what their maximum bid price is.

Business SEO
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Increasing Your Online Visibility With SEO

he main focus these days isn’t on your website, but the content of your website. That’s where SEO or search engine optimization comes into play. The concept of SEO is to use certain keywords and phrases within your content to boost your visibility online by increasing your ranking on search engines. While there are companies out there that use complex search engine boosting techniques to get maximum results across all forms of online marketing, including social networks, there are some basic things you do right now to incorporate SEO into your online content.

Know Where You Stand

It’s hard to fix a problem when you don’t know how bad it is. To do this, all you have to do is search for your company or business online. The first step is to just get an idea of where you are landing when somebody searches for you. Once you determine where you stand, you can get into tracking some more details such as how many visitors you have to your website, how long they stay on a particular webpage and how many actually purchase something. There are plenty of free tracking tools you can add to your website to accomplish this task.

Use Keywords and Phrases Effectively

It’s no longer location, location, location. It’s keywords, keywords, keywords. You need to be aware of what you are saying and how you are saying it. This includes every aspect of your website, even photo or image captions and the URL of your website. Think about what words or phrases someone would type into their search engine if they were looking for your website online. It’s likely something related to what you sell or what services you offer. Words like bargain, free, convenient and discount tend to be popular keywords. It’s not just about using a bunch of keywords and phrases though. You need to make the content flow naturally. “Keyword stuffing” can get your site labeled as spam, so don’t get carried away with the keywords.