Great trade show displays can make the difference between attracting visitors to your booth and having them bypass it with barely a glance. Without visitors, your salespeople will not have a chance to promote your products and services and your booth will have gone to waste.
At a trade show, every exhibitor has the same amount of space. The challenge is to make yours stand out from the ordinary and mundane.
With modern technology, there are many types of displays from which to choose. A few of your choices are:
• Custom Modular Exhibits
• Modular Signage
• Display Systems
• Indoor and Outdoor Banner Stands
• Pop-up Displays
• Interactive Displays
• Panel and Frame Systems
The design and sale of trade show displays has become an entire industry. A professional trade show display company can help you design and purchase the one that is right for you.
Choosing the design for your display
Before you choose a type of display, you need to decide what image you want to project. You want your booth to be eye-catching, but not for the wrong reasons. It should be both attractive and professional.
Your design should be neat and clean, and the message it conveys should be simple. Images and graphics are excellent ways to entice customers to your booth. They should be tasteful and not overpowering.
Once you have attracted people to your booth, the next is to keep them there long enough for your sales staff to make a pitch. In order to do that, you must figure out, in advance, what they want.
What trade show attendees want
Ask yourself why people attend trade shows. They don’t want to be sold. They are there to get information. They don’t want to know what a wonderful product or service you can provide. They want to know how it will benefit them.
Your display should emphasize the benefits of your product or service. It should include brochures and handouts that explain how your product or service will help the user. These will serve as a powerful reminder of the benefits long after the trade show is over. Make sure your company’s website address is featured on all items you hand out.
The power of giveaways
Giveaways are a proven method of attracting people to your booth. A simple dish of candy will get people to stop for a moment. A large door prize, prominently displayed, will keep them there longer. Place a glass bowl beside it, along with an invitation to drop in a business card or fill out an entry form. This will give you the names and contact information of people for your sales staff to contact after the trade show is over.
Effective trade show displays generate booth traffic. The more traffic you have, the more opportunity your sales staff will have to meet the right prospects and convert them to new business. By proper planning and attention to details, you can increase the number of visitors to your booth and make the trade show experience worthwhile.
