The packaging of a product is the first thing that catches a customer’s eye. Sometimes, customers are even likely to buy a product solely based on packaging. This is even before they’ve tested your product or know anything about it.
If the packaging design is attractive, customers are automatically leaning towards buying it already. The packaging is the very first point of contact your customer has with your brand and your product. Therefore, you want to make a good first impression.
Not only does your packaging design have to be pretty, but it also has to be a package of quality too. Customers are more likely to link your brand and your products with quality if your packaging is of excellent quality too. It is critical that your packaging effectively projects the right image you are going for.
So, how do you design the perfect packaging for your product? Follow these steps on how to design packaging for a new product:
1. Design Packaging for Your Target Customers
Believe it or not, the packaging is not entirely about what you want. It is about what your customers want. That’s right. When designing your package, you need to design it with your target customers in mind.
Why? Because the consumer is the one who makes the final decision. The customer will be the one who chooses between your products and your competitor’s products. If your competitor has a better product, the customers will sway over to that side, especially if they don’t know your brand.
As much as you may love a certain design or colour scheme, you need to stop and ask yourself: Is this what my customers would love? If the answer is no, then it’s back to the drawing board.
2. Brainstorm About Product Packaging Designs
If you’re working with a team, rally everyone on board and sit down for a big brainstorming session. Don’t be afraid to throw out ideas, no matter how crazy or far-fetched those ideas may seem. Brainstorming is a very important and crucial step in the decision-making process.
Brainstorming allows individuals to think freely, express their creativity, and share ideas without fear of being judged. It is important to create a very comfortable environment among your team members when you’re having a brainstorming session.
Brainstorming promotes open and continuing cooperation to solve issues and produce new ideas. This is exactly what you want to help you develop the right ideas for your product packaging. Brainstorming allows teams to quickly develop many ideas, refined and integrated, to create the best solution. For more ideas, work with a bag printing company to come up with simple and elegant packaging designs.
3. Use Simple Packaging Designs
Simplicity is an underrated concept. Remember a couple of years ago when minimalism was the rage? That concept quickly became popular when people realized the beauty of simplicity. Well, minimalism doesn’t just work for furniture or elements around your home alone.
It also works with your product packaging. The reality is that when you focus on simplicity, your creative work becomes easier to comprehend. Have you ever seen some product packages that just feel like they have too much going on? Yeah, you don’t want to be one of those brands.
Even customers will find it easier to identify with your packaging and find it easier to use. Simplicity, quite simply, simplifies everything. Remember to think about what your customers would want to see, though. That’s rule number one.
4. Implement Your Brand in the Packaging Design
Since you’re not out there in the supermarket aisle meeting your customers face to face, your products are the ones that speak for you, which explains why your packaging is the first point of contact. Your packaging will be the face of your business.
This means that your packaging should represent only your brand’s very best elements and qualities. Remember that each company’s brand is distinct, and play with that. What distinguishes your unique brand from others? How can you convey this in a design that makes the product stand out on the shelf or in an online store? These are all questions to think about when designing your product’s package.
5. Compare Competitors’ Packaging Designs
Sometimes, the best place to look for inspiration is to see what your direct competitors are doing. Is their current strategy working for them? What does their packaging look like, and do their customers love it?
If your competitor is doing something right, why not learn from them? You might even be able to take some of the best elements that your competitors are using, find a way to blend them with your designs and come up with something even better. That’s what the whole brainstorming session is for.