In an age where almost every person on the planet uses a computer, online marketing has made a massive impact in the advertising world. By using google ads, businesses of all sizes can now promote offers to pinpoint-targeted audiences of their choosing. For business owners, it is important to understand the extreme value of using Google ads, and how Google can help a business get tons of traffic to their website.

There are mainly two sides of Google ads. There is Google Adwords and Google Adsense.

Google Adwords is how a business gets its advertisements to show up in a Google search page. When an Internet user searches for specific keywords, related ads show up in the search results. The business is only charged for the ad if the user clicks on it. This is called pay-per-click advertising or PPC.

Google Adsense has to do with content marketing instead of search marketing. This means that ads are shown on websites such as blogs. This is also PPC marketing, so when Internet users are visiting these websites, and they click an ad, the owner of that ad campaign is charged. The difference with Google Adsense is that the owner of the website gets a percentage of the money paid for each ad click. This is one of the most popular ways that bloggers generate income with their blogs. Ads made with Google Adwords can be used with search results or used with websites that are running Google Adsense.

When a business wants to run an ad campaign, they sign up for Google ad words. They can write different ads and run split tests to see which ones perform the best. The business then assigns these ads to keywords and keyword phrases. When someone searches for those specific keywords, there is an automatic bid between any businesses that want their ad to be viewed. The winning bids are displayed. Therefore, for every ad, the business needs to decide what their maximum bid price is.

he main focus these days isn’t on your website, but the content of your website. That’s where SEO or search engine optimization comes into play. The concept of SEO is to use certain keywords and phrases within your content to boost your visibility online by increasing your ranking on search engines. While there are companies out there that use complex search engine boosting techniques to get maximum results across all forms of online marketing, including social networks, there are some basic things you do right now to incorporate SEO into your online content.

Know Where You Stand

It’s hard to fix a problem when you don’t know how bad it is. To do this, all you have to do is search for your company or business online. The first step is to just get an idea of where you are landing when somebody searches for you. Once you determine where you stand, you can get into tracking some more details such as how many visitors you have to your website, how long they stay on a particular webpage and how many actually purchase something. There are plenty of free tracking tools you can add to your website to accomplish this task.

Use Keywords and Phrases Effectively

It’s no longer location, location, location. It’s keywords, keywords, keywords. You need to be aware of what you are saying and how you are saying it. This includes every aspect of your website, even photo or image captions and the URL of your website. Think about what words or phrases someone would type into their search engine if they were looking for your website online. It’s likely something related to what you sell or what services you offer. Words like bargain, free, convenient and discount tend to be popular keywords. It’s not just about using a bunch of keywords and phrases though. You need to make the content flow naturally. “Keyword stuffing” can get your site labeled as spam, so don’t get carried away with the keywords.